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Verizon Design Summit

Unifying and rallying Verizon’s design teams behind a set of guiding principles.

Verizon Design Summit

Unifying and rallying Verizon’s design teams behind a set of guiding principles.

Opportunity

Verizon’s first ever Design Summit was a watershed moment for the company—it served to bring together Verizon’s 150+ designers from offices across the country for a shared purpose.

Role

In the spring of 2018, Moment was acquired by Verizon to help transform their burgeoning design organization. In the months leading up to the Design Summit, I worked with Verizon’s design leadership to help define the organization’s future.

I created and distributed a design management survey to the entire design group to uncover areas and aspects of the design organization that needed nurturing. The insights from the survey served as input into a two-day leadership workshop where Verizon’s design principles were created, then eventually debuted at the Verizon Design Summit.

I co-curated the conference’s program and lead the content strategy leading up to, and throughout the summit. The mini-conference’s highlights included keynotes from the indomitable Michael Bierut, Josh Clark, and Donna Lichaw alongside presentations from design teams.

Outcome

Bringing together—both literally and metaphorically—siloed design teams across offices in New York, New Jersey, Texas, Arkansas, and India proved to be a worthwhile challenge. The result? A scalable design organization with a positive, clear path forward.

“The event changed the current tide of Verizon. It got me excited about where we're moving as a unified design team.”

“We have a name for our team, a vision, and principles. Finally, I can point to something when my gut tells me it's wrong.”