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Healthcare trend report

Capturing healthcare leads through a future-forward whitepaper.

Healthcare trend report

Capturing healthcare leads through a future-forward whitepaper.

Opportunity

Heading into 2018, the healthcare industry was both interesting and challenging. Given the Affordable Care Act’s uncertain future and a slew of mergers between companies like CVS and Aetna, healthcare in the U.S. was in for a wild ride. In order to attract new clients for Moment during this uncertain future, we needed to illustrate our ability to push what was next in healthcare.

Role

Leveraging Moment co-founder and managing partner, John Payne’s healthcare expertise, and our previous work with blue-chip healthcare clients like, Philips, MSKCC, Dr. Reddy’s, and Johnson & Johnson, we set out to create a new set of blog posts to showcase our thought leadership.

I co-lead a group of designers to create a set of not-so-distant-future scenarios that anchored the content. In addition to the content strategy, I served as the editor and creative director of the publication.

Outcome

We packaged the series into a printed and digital trend report, complete with thought-provoking photography and illustrations gated behind an email capture to collect qualified leads interested in tackling what’s next. To launch the report, we hosted a panel discussion with healthcare leaders from Trialspark, AbleTo, and Flatiron Health.

Download a PDF version of the trend report.