Healthcare trend report
“Capturing healthcare leads through a future-forward whitepaper.”
Opportunity
Heading into 2018, the healthcare industry was on the brink of an uncertain future. The Affordable Care Act hung in the balance and a slew of mergers between companies like CVS and Aetna meant healthcare in the U.S. was in for a wild ride. In order to attract new clients for Moment during this rocky period, we needed to illustrate our ability to push what was next in healthcare.
Role
Leveraging Moment co-founder and managing partner, John Payne’s healthcare expertise, and our previous work with blue-chip healthcare clients like, Philips, MSKCC, Dr. Reddy’s, and Johnson & Johnson, we set out to create new thought leadership content, including blog posts, a white paper, and in-person events.
I co-lead a group of designers to create a set of not-so-distant-future scenarios that anchored the content. In addition to the content strategy, I served as the editor and creative director of the white paper.
Outcome
We packaged a series of posts series into a printed and digital trend report, complete with thought-provoking photography and illustrations. The report was gated behind an email capture to collect qualified leads interested in tackling what’s next in healthcare. To launch the report, we hosted a panel discussion with healthcare leaders from Trialspark, AbleTo, and Flatiron Health.
