Healthcare trend report
Heading into 2018, the healthcare industry was on the brink of an uncertain future. The Affordable Care Act hung in the balance and a slew of mergers between companies like CVS and Aetna meant healthcare in the U.S. was in for a wild ride. In order to attract new clients for Moment during this rocky period, we needed to illustrate our ability to push what was next in healthcare.
Leveraging Moment co-founder and managing partner, John Payne’s healthcare expertise, and our previous work with blue-chip healthcare clients like, Philips, MSKCC, Dr. Reddy’s, and Johnson & Johnson, we set out to create new thought leadership content, including blog posts, a white paper, and in-person events.
I co-lead a group of designers to create a set of not-so-distant-future scenarios that anchored the content. In addition to the content strategy, I served as the editor and creative director of the white paper.
We packaged a series of posts series into a printed and digital trend report, complete with thought-provoking photography and illustrations. The report was gated behind an email capture to collect qualified leads interested in tackling what’s next in healthcare. To launch the report, we hosted a panel discussion with healthcare leaders from Trialspark, AbleTo, and Flatiron Health.