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Verizon Design Summit

Unifying and rallying Verizon’s design teams behind a set of guiding principles.

Verizon Design Summit

Unifying and rallying Verizon’s design teams behind a set of guiding principles.

Opportunity

Verizon’s first ever Design Summit was a watershed moment for the company—it served to unify the 150+ designers from offices across the country, and, was the first time they all got together for a shared purpose.

Role

In the spring of 2018, Moment was acquired by Verizon to help transform their burgeoning design organization. In the months leading up to the Design Summit, I worked with Verizon’s design leadership to help define the future of Verizon Design.

I created and distributed a design management survey to the entire design organization to help uncover areas of the design organization and our business partners that needed some TLC. The insights uncovered in the survey were input into a two-day leadership workshop that culminated in the creation and definition of our design principles that debuted at the Verizon Design Summit.

I co-curated the conference’s program—keynotes from the indomitable Michael Bierut, Josh Clark, and Donna Lichaw alongside presentations from design teams—and lead the content strategy behind the inputs throughout and leading up to the summit.

Outcome

Bringing together—both literally and metaphorically—siloed design teams across offices in New York, New Jersey, Texas, Arkansas, and India proved to be a worthwhile challenge. The result? A scalable design organization with a positive, clear path forward.

“The event changed the current tide of Verizon. It got me excited about where we're moving as a unified design team.”

“We have a name for our team, a vision, and principles. Finally, I can point to something when my gut tells me it's wrong.”