Design Management Guidebook
At Moment, in addition to designing digital products and services for clients with large distributed teams, we often found ourselves in the position of doing a considerable amount of design management. Without a clear way to explain the magic we performed in the background, it was a service we had trouble finding a way to charge clients for.
I worked alongside Moment partner and managing director, John Devanney, to create a framework that would communicate this new, yet hazy, offering. After creating the framework, we needed something more to help our clients take design management seriously, so we wrote the book about it.
I created a content strategy for how we’d roll out our new concept—The Design Management Office (DMO)—to the world. We introduced the DMO framework in a series of blog posts, and, with Devanney, I co-wrote and published, The Design Management Office: A Guidebook for Delivering Design at Scale to outline how companies could create their own DMO.
To put the content to work, I created a digital survey to help companies start on the right foot, which also served as a lead generation tool with hundreds of qualified leads coming from the survey. After completing the survey, participants could download the book for free. Additionally, we printed hundreds of copies to give to current and prospective clients.
All of this helped to set Moment apart from other design consultancies and resulted in new tracks of work helping clients set up their own design management practices. The book also lead to a series of conference talks at Interaction 17, Leading Experience, the first DesignOps Summit, and Leading Design.